Objective:
Recently, a competitor is pitching its ads to young travelers and gaining market share. The goal of the campaign is to project that travel is fun and affordable with Future Travels. The ads will drive traffic to an online travel booking website.
My role:
I was responsible for the entire design process.
Tools Used:
Adobe Photoshop
Target audience:
21-34-year-old American travelers, college educated and employed. They are looking for fun and excitement – beaches, nightlife, food and drinks, and lots of activities.
